See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Across Brainerd’s tourism season and year-round service economy, cash transactions remain the lifeblood of many businesses—from the hospitality venues around Paul Bunyan Land and Brainerd International Raceway to the retail shops serving both local residents and visitors exploring the Lakes Area. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, rewarding them with an instant discount. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
In Brainerd’s competitive retail and hospitality landscape—where seasonal tourism influxes and year-round service demands create intense margin pressure—you can drastically reduce or eliminate credit card processing costs altogether.Increase Profit Margins
Whether you’re operating a resort near Paul Bunyan Land, a retail location in the Westgate Mall area, or a manufacturing facility in South Industrial Park, keeping more of each sale strengthens your bottom line without raising customer prices.Encourage Cash Payments
Brainerd’s workforce—including healthcare professionals at Essentia Health St. Joseph’s Medical Center, construction crews, and the robust seasonal tourism workforce—actively uses cash for daily transactions and recreational spending, making cash incentives particularly effective in driving both sales volume and reducing chargeback exposure.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches—so businesses throughout the Highway 371 corridor, College Road commercial zone, and Downtown Brainerd can implement cash discounts seamlessly.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, protecting your business reputation within Brainerd’s tight-knit retail and hospitality community.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your bottom line—without disrupting your daily operations.
Brainerd’s hospitality, retail, and healthcare businesses handle substantial cash daily, especially during peak tourism seasons when visitors flock to Paul Bunyan Land, the Brainerd International Raceway, and our Lakes Area resorts. CashVue’s Cash Discount Program eliminates processing fees that eat into your profits, letting businesses across the Highway 371 corridor, Westgate Mall area, and South Industrial Park reclaim thousands annually.
Whether you’re managing a busy healthcare facility like Essentia Health St. Joseph’s, operating a retail location serving both seasonal tourists and year-round residents, or running a manufacturing operation in our industrial zones, our program works seamlessly with your existing workflow. Contact Us Today to discover how Brainerd businesses are already saving with zero processing fees.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. In Brainerd, where tourism and hospitality businesses along the Highway 371 corridor and downtown district handle thousands of seasonal visitor transactions annually, this compliance is especially important for resorts, retail establishments, and restaurants that operate within strict payment card regulations.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This approach works particularly well for Brainerd businesses—from healthcare service providers near Essentia Health St. Joseph’s Medical Center to manufacturers and retailers in the South Industrial Park—because you maintain consistent posted pricing while naturally incentivizing cash payment without visible price increases.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Brainerd’s diverse customer base—seasonal tourism workers, healthcare professionals, and blue-collar industrial employees who frequently handle cash for daily transactions—responds well to transparent, straightforward communication about their payment options.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Whether you operate in the Westgate Mall area, near Central Lakes College, or throughout the North Brainerd commercial zone, your accounting process remains unchanged—the fee structure simplifies rather than complicates your records.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Brainerd’s economy, this includes the hospitality sector serving visitors to Paul Bunyan Land and the Brainerd International Raceway, forestry and paper product companies, construction firms, and the extensive retail trade that supports surrounding rural communities throughout the Lakes Area.
